LOCAL SEARCH ENGINE MARKETING
Small and Medium Businesses (SMB's) compete every day, all day for organic search results for key phrases and terms, however one major asset is to be present in location based searches. While there are some substantial efforts required to do this 'the right way', we view this as the 'only way' to build a website. Success in this process is reliant on following several essential components which we have outlined below.
ON-SITE LOCAL SEO: ARCHITECTURE
Really good Local SEO starts on your own website. First, remembering to always build for the reader is the foundation, but there are many things to be done to the website itself to ensure the rest of your efforts are fruitful.
- Proper MetaTags citing location.
- Use of OpenGraph on service and product pages.
- Clear listing on website of correct, full address and phone.
- The use of Rich Snippets where needed.
OFF-SITE LOCAL SEO: DIRECTORY LISTINGS
Your ability to be found locally might be dependent upon your businesses presence on the major and trusted local directories. These listings may not necessarily give you direct traffic, but it provides repetition when sites are crawled. This way, Google and Bing clearly know where and where you are. Your website is more prone to appear in a local search if your website, plus several other trusted address information contributors, corroborate your location. We can help with this process by adding Local Listing Pro to your project, or as a stand along product.
GOTTA BE ON THE MAP(S) TO BE FOUND
To be specific, Google Maps and Bing Maps. The Google Maps relationship with the Android interface and mobile search on all devices make this an absolute must. Bing's relationship with Microsoft (Windows phones, and native Explorer/Edge browsers on Windows 7, 8 and 10 devices) is a necessity for the Cortana enabled devices. These Maps pins mixed with the directory listings above make this one awesome marriage that is a strong component of local search success.
STRONG SOCIAL PRESENCE
The overlooked and under utilized component is a strong social component. For local businesses with a coverage area, properly creating a Facebook and LinkedIn profile, as well as several other components is absolutely vital up front. Other social platforms like Twitter and Instagram have little to no relevance in regards to Local SEO. We offer a great set of products to get that started, such as Social Media Buildout and Hootsuite, Managed.
IT'S TIME TO OWN YOUR LOCAL SEARCH MARKET
We are ready and able to take on the challenges that your business or project require. Everything we work on is an opportunity to grow and learn. Let's get together and make something great happen for you! Our support team is ready 24/7/359. What are you waiting for? Start off with your Local SEO Management consultation today!