Local Search Engine Optimization
Small and Medium Businesses (SMB's) compete every day, all day for organic search results for key phrases and terms, however one major asset is to be present in location based searches. While there are some substantial efforts required to do this 'the right way', we view this as the 'only way' to build a website. Success in this process is reliant on following several essential components which we have outlined below.
Our team specializes in getting your small and medium sized business in the areas they wish to serve by creating a dynamic marketing strategy, and executing a layered approach to on-site and off-site tasks.
On-Site Local SEO: Architecture
Really good Local SEO starts on your own website. First, remembering to always build for the reader is the foundation, but there are many things to be done to the website itself to ensure the rest of your efforts are fruitful.
A majority of the most impactful things for Local SEO are actually done in the background, such as meta tags and rich snippets, while others are in plain sight, such as navigation structure and page content.
Off-Site Local SEO: Link Building
Your ability to be found locally might be dependent upon your businesses presence on the major and trusted local directories. These listings may not necessarily give you direct traffic, but it provides repetition when sites are crawled. This way, Google and Bing clearly know where and where you are. Your website is more prone to appear in a local search if your website, plus several other trusted address information contributors, corroborate your location.
We also target industy specific linking opportunities, most of which are very granular in nature and specific to your service offering such as Thumbtack, HomeAdvisor, AngiesList, FourSquare (a major data aggregator), Urban Spoon, MapQuest and Yelp - but all of these are a drop in the bucket compared to the major ones.
Get On Google Maps and Bing Maps to Be Found!
The Google Maps relationship with the Android interface and mobile search on all devices make this an absolute must. Bing's relationship with Microsoft (Windows phones, and native Explorer/Edge browsers on Windows 7, 8 and 10 devices) is a necessity for the Cortana enabled devices. These Maps pins mixed with the directory listings above make this one awesome marriage that is a strong component of local search success.
Time to Own Your Local Search Market!
We are ready and able to take on the challenges that your business or project require. Everything we work on is an opportunity to grow and learn. Let's get together and make something great happen for you! Our support team is ready 24/7/359. What are you waiting for? Start off with your Local SEO Management consultation today!