SEARCH ENGINE MARKETING (SEM) AND PPC
Not to be confused with SEO, Search Engine Marketing (SEM) is the Pay Per Click platform of website marketing - truly, it is advertising. While this process works completely the opposite way that SEO does, the two can work together flawlessly. The beautiful thing about Pay Per Click (PPC) is that it can provide instant gratification. You can earn your way to the top spot on Google and Bing within minutes of creating your ad. However, this can also become very expensive if not managed properly.
PRE-CAMPAIGN WEBSITE PREPARATION
Typically an ignored statement to make prior to launching a fairly expensive campaign is an audit of the website traffic is being sent to. In far too many cases, companies are spending $3,000 per month on a campaign leading to a website that is not ready to convert those leads into conversions. To expand further, it is a best practice to build custom landing pages specifically optimized to convert those paid clicks into conversions.
In addition to the website audit, if not already in place, we will set up Google Analytics into the website to boost the data returned by the campaign.
GOOGLE ADWORDS CAMPAIGN MANAGEMENT
Creating a Google campaign is like building a race car. It has the potential to really fly, but it needs to be harnessed, controlled, and steered in the right direction at every turn. Google has built a beautiful and simple interface so nearly anyone can build a campaign for their business. That said, not everyone can create a cost effective campaign.
In addition to Google.com, the ads run for Google can appear in other places on their network, such as YouTube, their Display Network, and other Google properties.
BING ADS CAMPAIGN MANAGEMENT
While Google holds a majority on global searches, The Bing (and Yahoo) network is certainly catching up, and holds a very large part of the pizza for search. Its relative standing in the industry also makes Bing very affordable due to less competition. For new campaigns, it is good practice to build a campaign and run it in Bing prior to launching it in Google. This will help identify strengths and weaknesses, establish negative keywords, and more. Also - it works! The Bing Ads Certified staff at First Page Media can cater a great campaign just for your business.
ADDITIONAL PPC RESOURCES
There are many other methods of Pay Per Click we can assist you with, either fully or partially managed, or on an advisory basis.
- Retarget Marketing via AdRoll
- Facebook, Twitter and LinkedIn Advertising
- Tier 2 Pay-Per-Click advertising
START YOUR PAY-PER-CLICK AD CAMPAIGNS WITH US!
There are many other methods of Pay Per Click we can assist you with, either fully or partially managed, or on an advisory basis. Our support team is ready 24/7/359. What are you waiting for? Start off with your SMM Campaign Consultation today!